This beginner-friendly guide breaks down the essential concepts of search engine optimization (SEO) for businesses new to the digital marketing landscape. We explain key terms such as keywords, backlinks, on-page and off-page SEO, and technical SEO. The post will include practical strategies to implement, such as optimizing title tags, creating quality content, and building a robust backlink profile. Additionally, we’ll touch on the importance of local SEO for small businesses and how to optimize for voice search. By the end of this guide, readers will have a foundational understanding of SEO and actionable steps to improve their website's visibility in search engine results.